ABOUT
Sharon Bobowski
Senior Marketing Leadership Without Agency Overhead
Hi, I’m Sharon – a marketing strategist and demand generation specialist with two decades of experience across B2B, nonprofit, retail and consumer markets.
My career has taken me from small businesses to large Fortune 500 companies, across industries as varied as construction, manufacturing, finance, public sector to healthcare. In every setting, the one thing that’s stayed constant is how I work: hands-on, close to the customer and focused on results that actually move the needle.
I don’t just hand off a strategy and disappear. I write the emails. I build the campaign calendars. I dig into the data. I’m the person sitting alongside you – learning your customers, understanding your business and doing the work.
I start with your customer. Everything else follows from there.
Being customer-centric isn’t a buzzword for me — it’s how I’ve always worked. Before I touch a campaign, I want to understand who your buyers are, what they care about, what gets in the way of their decision, and what makes them trust you. That clarity shapes everything: the messaging, the channels, the timing, the content. When you speak directty to a customer’s real situation, everything pertorms better.
INDUSTRIES SERVED
Real results from real campaigns.
Manufacturing
Construction & Trades
Finance & Professional Services
Retail & E-commerce
Healthcare
Nonprofit & Workforce Development
Public Sector
Technology & Saas
Facilities & Janitorial Services
Safety Products & PPE
AREAS OF EXPERTISE
Strategic thinking. Hands-on execution.
Lead
Generation
Generation
Marketing
Automation
Strategy
Launches
Strategy
Optimization
Enablement
Analytics
BACKGROUND
Built on strategy, analytics and creativity.
I hold an MBA with dual concentrations in Marketing and Finance from Lynn University, along with a BS in Behavioral Science and an AS in Visual Communications – a combination that shapes how l approach marketing: analytically, creatively and always with the customer in mind.
I’m proficient in Salesforce, Marketo, HubSpot, and Pardot, certified in Scrum Product Ownership, and comfortable across the full marketing stack — from Tableau dashboards to Adobe Creative Suite to Al-assisted content tools.
Available to work with clients anywhere.
CHANNELS WORK ACROSS
Wherever your customers are, I can meet them there.
- Email marketing
- Social media
- SEO & organic search
- Paid digital & SEM
- Content marketing
- Direct mail
- Trade shows & events
- Marketing automation
- Display advertising
- Web & landing pages
- Sales outreach & sequences
- Print & collateral
Ready to get started?
Let’s set up a free 30-minute discovery call.
No commitment, no pressure —
just a conversation about your business.
